BOB FM is the Adult Hits play anything format with a successful track record. BOB FM breaks the traditions of existing radio programming and has a playlist 3 or 4 times larger than those formats.
Your listeners have long told you they want to hear more variety of music. With BOB FM, songs rotate much more slowly, eliminating the repetition.
BOB FM is a format men and women listeners will listen to, together. It targets the highly sought after 25-54 age group and (does but) doesn’t play favorites either (pun intended) attracting both men and women in like numbers.
